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Since the Vietnamese economic reforms in 1986, Viet Nam’s economy has been among the fastest growin…
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數位匯流時代來臨，影音內容的播放平台與技術也愈來愈多樣化，隨著近年來行動載具的快速普及，消費者利用OTT觀看影音內容已逐漸取代傳統媒體。OTT的服務特性為即時收看、可隨選影音內容，讓閱聽眾不僅可藉由…
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Convenience store is currently considered as one important distribution channel in the retail indus…
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Services Marketing is very important in tourism industry. Service marketing is about anticipating a…
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This case study has been studied in order to obtain more detailed and reliable information on touri…
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Services industry is an incentive power of social and economic development and it has great influen…
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This case study will focus the marketing strategy on an SME (The Tee Inkers) in an emerging market …
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Reengineering is a popular and powerful tool for business development and reorganization. It has be…
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本個案描述一家半導體設備製造商，其備品耗材事業處，接獲客戶要求導入源自軟體業的敏捷開發，以加快新產品開發速度。個案主角在帶領團隊導入之過程中，因為認知差異、產能瓶頸以及組織慣性等因素產生衝突，在通過…